Salesforce

Salesforce is much more than just a CRM solution. It brings together all your customer information in a single, integrated platform that enables you to build a customer-centred business from marketing right through to sales, customer service and business analysis. This gives you more complete understanding of your customers to drive your business’s success. That’s why we call it the Customer Success Platform.

Latest hubs

4 items

Salesforce Futures

Salesforce Futures seeks to anticipate, imagine, and shape the future and give others the tools to do the same. We contribute research, strategy, and communications to help maximize the impact of our work for Salesforce, our customers, and our partners.

3 items

Dreamforce Resources

Collection of tools and resources that unlock the opportunities at Dreamforce

3 items

Ethical and Humane Use

5 items

Salesforce Industry Research

All content

180

State of Sales

170

Salesforce: The Complete Guide to B2B Marketing

How to optimize your campaigns and drive more revenue.

271

Salesforce Futures Magazine

842

Interactive Campus Map Dreamforce

Interactive map augmented with RELAYTO/ document experience platform

167

Salesforce Customer 360

Learn how Salesforce Customer 360 gives all your teams a single, shared view of your customer, enabling them to meet customer needs better.

43

Marketing Trends across Financial Services

Insights from over 550 marketing leaders in the banking, capital markets, wealth management, and insurance sectors worldwide

69

The Impact of Equality and Values Driven Business

SPECIAL REPORT | 16 pages

28

The Opportunity for Responsible Business

54

Ethical Leadership and Business

SPECIAL REPORT | 17 pages

104

B2B Marketing Trends

PRESENTATION | Insights from the Frontlines of B2B Marketing

60

London World Tour Keynote Highlights

Customer Success in the Fourth Industrial Revolution

27

State of IT in Europe

Regional Report | Transformative insights and growing trends from over 1,000 IT leaders

94

30 Really Good Pieces of Advice for Dreamforce First Timers

Slide ∙ 37 pages

83

Agenda Builder Overview

Dreamforce September 25-28, 2018

106

State of Marketing

87

AI for CRM

A Field Guide to Everything You Need to Know

65

Customer Stories

Slide ∙ 12 pages

57

8 Principles Behind a Successful Enterprise App Company

Slide ∙ 12 pages

56

Salesforce 2030: A Glimpse of an AI Future

Take a trip into the future where we ask more of AI — and we get more in return. Follow Jordan and her co-workers on a journey to 2030 as they tackle a business challenge with the help of Einstein, unlocking the full potential of AI + Data + CRM + Trust. This is not a product roadmap, but rather a vision grounded in the insights of internal and external experts about real socio-technological possibilities. It’s a world where AI isn’t simply replacing humans, but is a powerful, trusted partner helping us all make smarter, more values-aligned decisions.

71

Accelerate to Success with Salesforce Accelerators

Slide ∙ 27 pages

150

BCG moving beyond ABM to account based engagement

Page scroll ∙ 23 pages

89

Customer 360 Playbook

How to Change Mindsets | 24 pages

156

Salesforce: The COVID-19 Response Playbook

A guide for how to lead and build resilience for the next normal | 39 pages

Selected ()