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The Opportunity for Responsible Business

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THE OPPORTUNITY FOR RESPONSIBLE BUSINESS: Ethics, Human Rights, and Technology in the Fourth Industrial Revolution As technology transforms every facet of society, there is an increasing focus on societal impact. Today's consumers shop with their values, and look for companies with ethics at their core.

CONSUMERS SEE HUMAN RIGHT AS A BUSINESS IMPERATIVE

GOOD ETHICS IS GOOD BUSINESS

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TECHNOLOGY CAN HELP OR HARM SOCIETY

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The technology industry stands at an inflection point. Salesforce believes that businesses have a responsibility to lead positive change. Learn how we approach LEARN MORE ethical and humane use of technology. Base: 2,403 consumers In the United States. Source: Business and technology ethics survey, Salesforce Research, October 2018.