Underperformers Moderately or less satisfied with overall outcomes of marketing investments 22 % High performers Completely satisfied with overall outcomes of marketing investments 32 % Moderate performers Highly satisfied with overall outcomes of marketing investments 46 % S A L E S F O R C E 4 [ bb   I $  B  W :  b - C % ŧ9 T H E DI T I O N Breakdown of Marketing Performance Levels Throughout this report, we classify survey respondents across the following tiers of marketing performance. What You’ll Find in This Report