TH SALESFORCE STATE OF MARKETING, 9 EDITION 4 What You’ll Find in This Report Breakdown of Marketing Performance Levels Throughout this report, we classify survey respondents across the following tiers of marketing performance. % 22 Underperformers Moderately or less satisfied % with overall outcomes of 32 marketing investments High performers Completely satisfied with overall outcomes of marketing investments % 46 Moderate performers Highly satisfied with overall outcomes of marketing investments