TH SALESFORCE STATE OF MARKETING, 9 EDITION 5 Contents Executive Summary ............................................................... 06 Introduction: Priorities and Challenges for a New Marketing Era ......................... 07 Chapter 1: Marketers Shore Up Their Data Foundations ................................ 12 Chapter 2: Marketers Embrace AI With an Eye on Trust................................. 17 Chapter 3: Full Personalization Remains a Work in Progress ............................. 21 Chapter 4: Marketers Seek Unified Analytics .......................................... 26 Chapter 5: Deeper Relationships Emerge with ABM and Loyalty Programs ................ 29 Survey Demographics ............................................................. 33 Appendix ........................................................................ 35