TH SALESFORCE STATE OF MARKETING, 9 EDITION 3 What You’ll Find in This Report For the ninth edition of our "State of Marketing" report, Salesforce surveyed nearly 5,000 marketers worldwide to discover how marketers: • Evaluate the rise of artificial intelligence (AI) and implementing it in their operations • Approach their data acquisition, maintenance, and application strategies • Ensure customer trust and security as vulnerabilities increase Unless cited otherwise, data in this report is from a double-anonymous survey conducted from February 5th to March 12th, 2024. The survey generated 4,850 responses from marketing decision makers across North America, 4,850 marketers Latin America, Asia-Pacific, and Europe. See page surveyed worldwide 33 for further survey demographics. Due to rounding, not all percentage totals in this report equal 100%. Comparison calculations are made from total (not rounded) numbers. Salesforce Research provides data-driven insights to help businesses transform how they drive customer success. Browse all reports at salesforce.com/research.