Analysis Of Costs Quantified cost data as applied to the composite Total Costs Ref. Cost Initial Year 1 Year 2 Year 3 Total Present Value Salesforce Ftr subscription, fees, and $99,000 $664,950 $994,950 $994,950 $2,753,850 $2,273,293 consulting Gtr Deployment and $128,547 $17,250 $25,875 $25,875 $197,547 $185,053 change management Htr Ongoing administration $0 $99,000 $99,000 $99,000 $297,000 $246,198 Total costs (risk- $227,547 $781,200 $1,119,825 $1,119,825 $3,248,397 $2,704,544 adjusted) SALESFORCE SUBSCRIPTION, FEES, AND Modeling and assumptions. Based on the CONSULTING interviewees’ experiences, Forrester assumes the Evidence and data. The organizations incurred following about the composite organization: external costs in the following categories as part of • The composite incurs subscription costs for the the Marketing Cloud investment: entire Marketing Cloud. These costs ramp with • Marketing Cloud subscription. Salesforce full implementation to all product marketing units subscriptions are tailored to each organization’s by Year 2. product consumption and, in most cases, are • The composite also purchases add-on products based on a combination of seats and through the AppExchange marketplace to consumption volume. support its Salesforce environment. • App Exchange add-on product licenses. The • The composite engages professional services cost items from Salesforce ISVs are purchased consulting to help guide Salesforce through the AppExchange marketplace. The implementation and architecture design. organizations utilized a mix of both free and paid • Pricing will vary. Contact Salesforce for additional applications to extend their Salesforce solutions. details. • Implementation/consulting fees. Professional Risks. Forrester recognizes that these results may services from system integration partners and not be representative of all experiences. The directly from Salesforce provided interviewees’ following factors may impact this cost: organizations with additional support. Interviewees cited varying levels of professional • Subscription costs will vary depending on several services costs around implementation factors, including volume of customer profiles and assistance. engagements, number of seats, existing Salesforce footprint, discounts negotiated, and terms of contract. THE TOTAL ECONOMIC IMPACT™ OF SALESFORCE MARKETING CLOUD 28