ANALYSIS OF COSTS • Add-on costs will vary depending on the needs of Results. To account for these risks, Forrester an organization and availability of AppExchange adjusted this cost upward by 10%, yielding a three- tools. year, risk-adjusted total PV (discounted at 10%) of • Professional services fees will vary widely $2.3 million. depending on the needs of an organization, existing internal skill sets, and the scope of consulting engagement. Some customers chose to engage a systems integrator (SI) for the initial implementation. Organizations with an existing relationship with a professional services firm may incorporate new consulting engagements into an existing consulting contract. Additionally, some companies may choose to self-implement. Salesforce Subscription, Fees, And Consulting Ref. Metric Source Initial Year 1 Year 2 Year 3 F1 Number of Marketing Cloud users Composite 0 100 150 150 F2 Marketing Cloud subscription Composite $0 $600,000 $900,000 $900,000 F3 App Exchange add-on product licenses Composite $4,500 $4,500 $4,500 F4 System integrator fees Composite $90,000 Ft Salesforce subscription, fees, and F2+F3+F4 $90,000 $604,500 $904,500 $904,500 consulting Risk adjustment ↑10% Ftr Salesforce subscription, fees, and $99,000 $664,950 $994,950 $994,950 consulting (risk-adjusted) Three-year total: $2,753,850 Three-year present value: $2,273,293 THE TOTAL ECONOMIC IMPACT™ OF SALESFORCE MARKETING CLOUD 29