2. Considerations for using AI. AI is a great time-saving tool, but there are a number of factors marketers should consider before diving in. Relevance and Trust Data Security Look for generative AI models that Ensure AI has access to your sales data Make sure inputted sensitive take a human-in-the-loop approach, for lead and account scoring. This will information is not publicly accessible including prompts for marketers to ensure AI considers the types of and is not pulling from sources you provide feedback as the models are accounts and prospects that have don’t have permission to use. being trained. historically become closed-won.