State of the Connected Customer 03 Technology Sets New Benchmarks for Innovation 16 Which technologies are driving higher Modern Technology Advances Are Seen as Revolutionary, Not Hype expectations for innovation? Smartphones, social media, and other entrenched Likelihood of Customers Rating Each Technology as Revolutionary vs. Insignificant technologies that created our “always-on” culture are only the tip of the iceberg. Consumers Revolutionary Revolutionary Business Buyers Insignificant Insignificant In the eyes of customers, new capabilities Artificial intelligence (AI) fueled by AI, the Internet of Things (IoT), and 9.7x 9.1x other emerging technologies are far more likely more likely more likely to be seen as revolutionary versus insignificant. 7.3x Internet of Things (IoT) 7.4x more likely more likely Customers are 9.5x 4.1x Blockchain 4.8x more likely to view more likely more likely AI as revolutionary 2.4x Cryptocurrencies 2.6x versus insignificant. more likely more likely 2.4x Virtual/augmented reality 3.7x While consumers and business buyers more likely more likely generally see eye to eye on the impact of various technologies, there are some 10.2x Cybersecurity 10.1x notable differences. Consumers, for example, more likely more likely put greater stock in the revolutionary impact of smartphones, while business buyers are more 18.3x Smartphones 14.9x wowed by voice-activated personal assistants more likely more likely and cloud computing. 2.4x Voice-activated personal assistants 3.3x more likely more likely 9.9x Cloud computing 11.8x more likely more likely Respondents were not required to rate a technology as revolutionary or insignificant. Data is based off respondents who elected to rate a technology as such. Salesforce Research Not a complete list. See appendix page 51 for a full list broken by consumer and business buyer segmentations.