2. Promote your webinar or event. even the most highly organized and well-executed event will do you no good if nobody shows up. The promotion checklist at the end of this chapter will walk you through the different channels you can use to create buzz and drive attendance to your event, booth, or webinar. 3. Deliver an exceptional experience. Don’t be just one booth among many at a trade show, or yet another webinar invitation in an inbox. Set yourself apart from your competitors and leave your audience wanting more by delivering an unforgettable experience. • Practice, practice, practice. Make sure your event goes off without a hitch by running through any speeches, pitches, and slides ahead of time. If you’re GeT THe MOST OUT Of YOUR hosting a webinar, familiarize yourself with your evenT InveSTMenT. webinar platform so you don’t have any technical mix-ups. find out how marketing automation can help you streamline your event marketing efforts in • Stand out. If you know that your competitors nine straightforward steps. usually give out t-shirts at events, why not hand out branded power banks instead? Try doing something different, such as playing a game of cornhole near GET FREE E-BOOK your trade show booth or engaging your webinar audience with an interactive game of trivia. • Simplify lead tracking. CeIR found that a shocking 59% of companies are still using paper-based lead forms and business cards to collect information