wORKSHEET THREE The Landing Page Checklist Use the checklist below to make sure you’re not missing any steps when building your landing page. Communicate your value proposition. Your Create your form. Keep your forms short, using offer should be compelling, persuasive, and, no more than four fields where possible. You may most importantly, clear. Don’t confuse people also want to set up an autoresponder that will with multiple offers! deploy once the form is submitted. Clean up the clutter. Landing pages should Add an ungated piece of content. In addition be concise, easy to navigate, and free from to your gated content, consider adding a distractions. free item like a video or infographic to drive engagement. Limit scrolling. Scanning is common in today’s Leverage images and video. Your users will world, so you want your information and offer be overwhelmed by landing pages that are to be easy to find. If possible, keep your offer too text-heavy, so make sure you add in a few above the fold. images to hold their attention. Use your thank you page. Use your thank Add testimonials. This will lend your landing you page as an opportunity to upsell or page additional credibility while lessening the cross-sell other products, services, or hesitation that many users feel when handing content. This is a great chance to drive users over their personal information. deeper into your site. 11 / Pardot