wORKSHEET TwO Landing Page Planning To keep track of all of your landing page efforts, use the worksheet below. fill out both versions A and B if you plan to conduct an A/B test for your landing page. veRSIOn A nAMe: CTA: IMAGe? LAnDInG PAGe COPY? AUTOReSPOnDeR? THAnK YOU PAGe? ReQUIReD fORM fIeLDS: veRSIOn B List the elements being tested and their alternative treatments. IMAGe: TeSTInG nOTeS: CTA: COPY: 10 / Pardot
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