wORKSHEET SIx Post-Event Checklist Your work isn’t over just because your event is. follow these steps to wow your attendees and get the most out of your event investment. Stay in touch. Create Twitter lists of people and Follow up promptly. Send relevant materials, like businesses you connected with during the event the recorded webinar or slide deck, within 24 and through the event hashtag. hours after the event. Leverage video content. Post videos of speakers Pass leads on to sales. Assign event leads to or other event highlights on YouTube, vine, your sales reps for follow-up. note that leads Instagram, and SlideShare. (Make sure you have who spoke to specific sales reps at a live event permission before posting.) should be assigned to those same reps. Recap. Recap the event highlights on your blog, Set up drip campaigns. Add your leads to drip and promote the post on your social media programs that will nurture them with post-event accounts. information and relevant content. Advertise. Consider targeting attendees who Calculate ROI. Use your marketing automation tweeted the event’s hashtag in your digital tool to determine how many event-generated advertising campaigns. leads were converted into customers and to calculate the ROI of your event. 63 / Pardot