wORKSHEET ONE Marketing Resources Library Use the chart below to keep track of all of your marketing collateral, including how it’s being used, the goal of each piece of content (brand awareness, product knowledge, or to support sales and help close deals), your call-to-action copy, and whether or not a landing page has been created. COnTenT nAMe GOAL Of COnTenT CTA COPY LAnDInG PAGe CReATeD? YeS nO YeS nO YeS nO YeS nO YeS nO YeS nO YeS nO YeS nO 9 / Pardot