wORKSHEET EIGHT The SEO Checklist Ready to start optimizing your content for search? Take a look at the checklist below to make sure you’re not missing any important steps. Use the right title tag. Include your keyword(s) Populate your page content with keywords. focus in your title tag (the text that’s displayed in your on where the keyword falls on the page: the closer browser heading). to the beginning of your page content, the better. Perfect the page URL. Make sure your URL Don’t forget the metadata. Include keyword(s) includes your keyword or key phrase as close to in your meta description (the descriptive the beginning of the URL as possible. Remember, sentence that search engines pull for their use hyphens — not spaces or underscores. results page). ALT tag images. Include keywords in your image Curate quality content. Create helpful, relevant, ALT tags so that search engines understand what and high-quality content. The other steps on this the image is displaying. checklist will be worthless if the content isn’t good enough to gain you inbound links. Optimize file names. Similar to your image ALT tag, you should also include your keyword(s) in your image file name to reinforce your page content. 54 / Pardot