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wORKSHEET SEvEN The SEO for Blogging Checklist Promoting your blog posts can be immensely time consuming without a plan in place. follow the checklist below to get your posts the visibility they deserve without sacrificing your day! Pick one to three keywords. Keep your keyword Create quality content. Content creation has or key phrase to three words or fewer. Keyword been ranked as the most effective SeO tactic phrases don’t always have to appear in order, but by MarketingSherpa. never underestimate the it does help your cause. value of quality content. Keep it short. Keep the title of your post under Go deeper. Covering topics in greater depth 79 characters to prevent Google from cutting can help you rank higher for long-tail, specific off your title. keywords. Use internal links. Once you write an article, link Remember to promote. Promote repeatedly. This to any other posts you have that are already ensures that your content has a longer shelf-life optimized for the same keyword(s). than content that has only been promoted once. 53 / Pardot

Salesforce: The Complete Guide to B2B Marketing Page 52 Page 54