16 4 Freeing the data Putting the right data in the right hands At the end of the day, it’s all about the data. Getting the right data — whether from a device, a back-end system, or your customers — into the hands of the right people can be a daunting task. But the benefits to the business are too big to ignore. The following IT leaders have focused on providing visibility and access to the data in order to drive innovation at their companies.