Marketing Trends across Financial Services 10 Budgets Rise as Marketing Channels Multiply Over the past two years, 65% of marketing leade rs in Financial Services Marketing Budgets Are fi nancial services say their budget has increase d. But as New Channels Expanding into budgets increase, so do the number of marketing channels, l eading to thin allocations across the board. 50% As cove red in section 1, budget constraints are a commonly cited challenge to creating a connected customer 400/o expe rience. Top marketers in financial services are more focused on the 30% connectivity of channels than the sheer number of 41°/o them. High performers are nearly twice as likely (1.8x) as underpe rformers to crea te predictive of their current budget anticipate their budget 20% to channels t two years from now journeys across channels. In other words, they're goes deli didn't know existed five going to channels they vering personalized messages based on customer inter didn't know existed five actions with previous marketing messages-instead 10% of blast ing the same message across every channel - to years ago help move customers along a JOurney ()O/o Currently Two years from now 0 /o of marketing leaders in financial services anticipate their budgets increasing over the next two years.