Marketing Trends across Financial Services 03 About This Report High-performing financial services marketing teams represent 12% of the overall financial services survey population. Marketers surveyed include B2B, B2C, and B2B2C teams. Moderate performers either are "very or moderately satisfied" with their current outcomes realized as a direct result of their company's marketing investment or are "extremely satisfied" with it but not with their marketing performance compared to their competitors Underperformers High performers . . . . . . . . . . . . . . . . . . . . . . . . . . . . ' # • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • are "slightly or not at all satisfied" with are "extremely satisfied" with the the current outcomes realized as a current outcomes realized as a direct direct result of t result of heir company's their company's marketing marketing investment investment Salesforce Research