Ethical Leadership and Business | 7 01 | Doing Good Is Good Business Ethics is core to customer loyalty. In Good Ethics Leads to Brand Loyalty fact, 86% of consumers say they would be more loyal to and 69% say they would Percentage of Consumers Who Agree with the Following spend more money with a company that I would be more loyal to a company that demonstrates good ethics demonstrates good ethics. 86% There are noteworthy differences in how I would consider not buying from a company that demonstrates poor ethics generations view this topic. For example, 87% 75% of millennials would spend more money with companies that demonstrate good ethics, I would spend more money with a company that demonstrates good ethics compared to 61% of baby boomers and 69% traditionalists. As younger generations increase their buying power, it will become more important for companies to be values-driven. If acting responsibly makes good business sense, acting irresponsibly has the opposite effect. Seventy-five percent of consumers would consider not buying from a company that demonstrates poor ethics. SalesforSalesforcce Re Researesearchch