Ethical Leadership and Business | 6 01 | Doing Good Is Good Business This dynamic extends beyond a company’s Consumers Are Drawn to Companies That Stand for workforce. Consumers are more likely to Human Rights support brands that positively impact society. In fact, more than two-thirds of consumers want the companies they buy from to advocate for human rights. The intersection of human rights and consumer behavior is of particular concern for historically disenfranchised groups. While 69% 65% of men want the companies they work for to advocate for human rights, even more of consumers women – 78% – share this belief. Similarly, want the companies they 79% of underrepresented minorities want buy from to advocate for their employers to advocate for human rights, human rights compared to 69% of Caucasians. SalesforSalesforcce Re Researesearchch