The AI-enabled marketer will be able to: Leverage smart scoring to predict each customer’s likelihood to convert “L et’s say you are a Use predictive intelligence to segment and build marketer and you audiences based on likely future actions send out specific Automatically adapt the journey for each individual customer emails at specific Deliver the best next product, content, times, and you don’t or offer — every time want to go through Send messages at the right time, when a customer is most likely to engage the same repetitive “Market research” once relied on taking the temperature of steps over and over broad chunks of society. AI enables marketers to focus at a granular, individual level. This depth of audience insight again. A bot could will allow marketers to create and test campaigns virtually, ensuring the ability to target and convert audiences more do that for you.” effectively by surfacing the right offer to the right person at the right time. Chalenge Masekera Data Scientist, Salesforce AI for CRM: Everything You Need to Know 26