Today’s marketers have a wealth of data and insight at their disposal — but that doesn’t always translate into intelligent customer and prospect interactions. Traditionally, marketers have lumped audiences into 74% of marketers broad groups based on attributes like location or industry. Often, that’s because marketers don’t know enough about leveraging dynamic each person — or even if they do, it’s too labor-intensive to engage people individually with the perfect message, content (powered content, or offer. by predictive intelligence), rated it as absolutely critical or very important in helping them create cohesive customer journeys — Salesforce Research AI for CRM: Everything You Need to Know 25