CHAPTER 1 2 3 4 5 6 7 Platform Smarter IT We are entering what Salesforce CIO Ross Meyercord calls “the continuum of code”: an era in which low-code and no- code platforms are becoming more robust and ubiquitous, enabling business users to be developers. This isn’t the end of code, but it does mark the democratization of app-building — an important development as apps become increasingly central to every business function. AI for CRM: Everything You Need to Know 2727