AI Has the Power to Transform CRM SALES SERVICE MARKETING Sales Service Marketing • Spends time visiting customers, • Recommends a solution before • Can reach every customer at the not entering data a customer asks right time • Predicts the best next step for • Offers cross-sells and upsells at • Knows the best audience for every customer the right time every campaign • Understands what customers • Predicts when things will break, • Delivers the perfect content for need and when they need it before they do every customer IT COMMERCE Lightning Commerce • Can build predictive, smarter apps • Offers shoppers personalized product — faster recommendations • Leverages the power of open-source • Empowers retailers with data driven frameworks insights for smarter merchandising • Empowers everyone to build with AI, • Drives smarter search results and faster category pages for every shopper AI for CRM: Everything You Need to Know 33