Salesforce Einstein enables everyone to discover new Given our scalability and deep understanding of CRM, insights; predicts likely outcomes to power smarter decision- Salesforce is uniquely positioned to deliver AI that making; recommends best next steps; and automates transforms the customer experience. Einstein makes AI workflows so you can focus on building meaningful available to the rest of us by: relationships with every customer. It’s not bolted onto Salesforce — it’s an integral part of our platform. Salesforce 1) Democratizing AI so every business user can get smarter Einstein enables every business user to: and more predictive Discover. With AI inside of Salesforce, sales reps, 2) Bringing intelligence to all Salesforce apps and making service agents, and marketers will discover new the Customer Success Platform smarter insights about customers, faster and more easily. Predict. Knowing the likely outcome of a series of 3) Allowing developers to embed intelligence in every app interactions gives you an AI-powered competitive Customers will now experience the pervasive benefits of advantage. automated workflows, timely and relevant suggestions, and Recommend. What’s the next best step in a sales adaptive applications throughout every customer touch- process, a customer service case, or a marketing point across Sales, Service, Marketing, and IT to redefine nurture journey? AI offers it up so you can focus on customer success as we know it today — so that it looks the relationship. more like tomorrow. Automate. When certain processes are repeated over and over with the same solution, often that task can be automated. AI learns from past actions and automates those tasks. Visit Einstein.com Salesforce Einstein is the first comprehensive AI for CRM, to learn more. designed to help every business be smarter and more predictive about their customers. Einstein is powered by machine learning, deep learning, predictive analytics, natural language processing, and data mining. AI for CRM: Everything You Need to Know 34