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Conclusion Customer-Focused AI: Salesforce Einstein AI for everyone. “The bea uty of Salesforce is that it has tons of different applications across various verticals At Salesforce, we’ve focused on creating a set of AI platform services and solving customer problems across and lines of business: marketing, sales, service, sales, service, marketing, and IT in a whole new way. IoT, healthcare, and so on. Salesforce touches on so many different areas and has a general With Salesforce Einstein, we are solving for these kinds platform. Hence when we solve a problem of questions: once in a principled way the solution can be Are you selling the right product to the right applied to so many different companies, customer at the right time? improving their processes and helping them Are you servicing customers on the right focus on what’s actually important and exciting. channel by the right agent? For example, a customer service expert can Are you marketing on the right channel at focus on helping you with tough questions the right time with the best content? specific to your org — and not on how to recover Are you building apps that leverage the a forgotten password for the 50th time.” predictive power of AI? Richard Socher Are you delivering a smart and Chief Scientist, Salesforce personalized shopping experience? 32

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