Introduction: What Is Artificial Intelligence? At a high level, AI is both understanding historical data and applying what is learned to current contexts to make predictions. This has the potential to make every business “smarter.” Today, every company faces an imperative to integrate AI into the fabric of their business in order to succeed. Until now, however, AI has largely been out of reach for businesses. The high cost to implement AI solutions, combined with a shortage of data scientists and incomplete data, has made it challenging for all but a few companies. That’s where we come in. In 1999, Salesforce launched the first-ever cloud CRM platform, making customer relationship management accessible to businesses large and small. $153 billion Since then, we’ve grown into a complete Customer Success Platform, with solutions across sales, service, marketing, estimated market community, analytics, commerce, IoT, and apps. Now, we’re making our platform even smarter with Salesforce Einstein. for AI solutions Designed to enable companies large and small to be smarter and more predictive about their customers, Salesforce by 2020 Einstein discovers insights, predicts outcomes, recommends next steps, and automates tasks for business users — all while — Bank of America Merrill Lynch getting smarter and smarter along the way. 3