Introduction: What Is Artificial Intelligence? To help you seize the AI opportunity, we’ll explore a few themes in this e-book: • What AI, machine learning, and deep learning • How AI will impact specific business functions, including: actually mean Sales (Chapter 3) • How AI has evolved, and why it’s suddenly a hot topic Sales Customer Service (Chapter 4) • What AI means for business, including key challenges Service and opportunities Marketing (Chapter 5) Marketing IT (Chapter 6) Platform Commerce (Chapter 7) Commerce Read on to explore how you can take advantage of a smarter future. 4