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Introduction What Is Artificial Intelligence? Technology is evolving faster than ever. Cloud computing, care of mundane and forgotten tasks and reminding us of social media, and mobile devices are ubiquitous. Everyone important ones. AI can connect the various nodes of our (and everything) is getting connected: 3 billion internet users, lives (home, work, travel) into one experience that moves 5 billion mobile users, and 6 billion connected devices make seamlessly with us from house to car to office. Much of that up a network of information and interaction never before experience comes through our phones. Within a few years, AI seen in history. But that’s just the beginning. will be infused in everything digital. Artificial intelligence (AI) is the next major wave of innovation, As consumers, we are already using AI without even realizing driven by advances in computing power, the ability to store it. Google harnesses AI to autocomplete search queries, large volumes of data in the cloud at minimal cost, and easier predicting what you are searching for with great accuracy access to advanced algorithms. And it will be more disruptive and without human involvement. Facebook news feeds and and powerful than any previous shift in technology. Amazon product recommendations are tailored for you via machine-learning algorithms. Self-driving cars apply various AI is often represented by various related terms: machine AI techniques to avoid collisions and traffic congestion. learning, deep learning, natural language processing, All of these consumer apps have trained consumers to predictive analytics, and so on. All of these terms point to a expect more from businesses: The new standard for every future in which our platforms and systems are smart enough customer interaction is a smart, fast, seamless customer to learn from our interactions and data, not only to help us experience engagement. with what we ask, but also to anticipate our needs, taking 2

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