Business apps, in particular, are held to ever higher In order to enable developers — and non-developers — standards. Consumer apps are setting the bar for intuitive to build predictive apps, the best platforms must be: user interfaces, seamless integrations, and intelligent Data-Ready interactions. Business apps must be just as smart, just Platforms like Salesforce offer native as fast, and just as simple to use. Collaborating with a data prep, saving time and resources by partner or updating a sales quote should be just as easy eliminating the need for ETL. This means as hailing an Uber. So the question for IT becomes: your CRM data is ready to go whenever your How do we enable a new generation of developers — and app is. non-developers — to build more intelligent apps, faster? Modeling-Ready The answer lies in the platform. Just as Heroku enables Machine learning should be built into the fabric of your platform, rather than being developers to quickly build open-ended apps in modern something you have to add on later. With languages, so too should AI platforms enable developers Salesforce’s trusted multi-tenant cloud, to build predictive apps with minimal coding and no IT automated machine learning is already hassle. With the power of AI, citizen data scientists can built in. embrace low-code solutions and build any predictive app they dream up, even CRM-driven apps like fraud detection Production-Ready Eliminate the need for dev ops with smart or risk scoring. model management and monitoring tools, so IT can focus on building the best apps and deliver immediate results. With an AI-first platform like Salesforce, companies can build intelligent apps across the entire continuum of code — and rest assured that intelligent data modeling, tracking, and monitoring are built into every app. AI for CRM: Everything You Need to Know 28