Salesforce Futures

Salesforce Futures seeks to anticipate, imagine, and shape the future and give others the tools to do the same. We contribute research, strategy, and communications to help maximize the impact of our work for Salesforce, our customers, and our partners.

Salesforce Futures Magazine

Q1 2024

Salesforce 2030: A Glimpse of an AI Future

Take a trip into the future where we ask more of AI — and we get more in return. Follow Jordan and her co-workers on a journey to 2030 as they tackle a business challenge with the help of Einstein, unlocking the full potential of AI + Data + CRM + Trust. This is not a product roadmap, but rather a vision grounded in the insights of internal and external experts about real socio-technological possibilities. It’s a world where AI isn’t simply replacing humans, but is a powerful, trusted partner helping us all make smarter, more values-aligned decisions.

Futures Thinking for Strategic Decisions

Think Like a Futurist

Personal AI Agents Will ‘Forever Change’ Customer-Company...

The transformative promise of personal AI agents — artificial intelligence systems designed to assist people with everyday tasks like scheduling a doctor’s appointment, writing an email, or recommending a book — lies in their ability to compensate for human limitations.

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