ANALYSIS OF BENEFITS Efficiencies In Email Marketing Campaigns Ref. Metric Source Year 1 Year 2 Year 3 E1 Number of markets/business units in Composite 8 8 8 marketing organization E2 Number of campaigns before Marketing Composite 12 12 12 cloud E3 Hours to build and run marketing Composite 60 60 60 campaigns in prior environment E4 Hours for post campaign reporting in Composite 40 40 40 prior environment Percent time saved to build and run E5 marketing campaigns with Marketing Interviews 60% 60% 60% Cloud E6 Percent time saved on post campaign Interviews 90% 90% 90% reporting with Marketing Cloud E7 Number of hours saved with Marketing (E1*E2*E3*E5)+ 6,912 6,912 6,912 Cloud (E1*E2*E4*E6) E8 Fully burdened hourly rate of a marketer Composite $53 $53 $53 E9 Productivity recapture rate Forrester 50% 50% 50% Assumption Et Efficiencies in email marketing E7*E8*E9 $183,168 $183,168 $183,168 campaigns Risk adjustment ↓10% Etr Efficiencies in email marketing $164,851 $164,851 $164,851 campaigns (risk-adjusted) Three-year total: $494,554 Three-year present value: $409,961 THE TOTAL ECONOMIC IMPACT™ OF SALESFORCE MARKETING CLOUD 22