ANALYSIS OF BENEFITS • Improved growth mindset and focus on innovation. Marketing Cloud’s comprehensive, agile toolkit lifted constraints that hampered “The biggest benefit in my innovation in the interviewees’ organizations’ position has been the Trailblazer prior environment. The marketing manager in the Community. Being a part of retail industry described the new mindset that these amazing user groups, Marketing Cloud inspired and said: “Being a bouncing ideas off people who customer of Marketing Cloud has allowed us to think about everything from a different are in the same place as you, in perspective, one of higher scalability. No longer the same industry as you, is just limited by software tools that we used in the past, super awesome.” these products will allow us to move on to that Marketing manager, retail next level of scalability within our marketing. You can feel very comfortable achieving that when you’re using Salesforce.” • Enablement support from Salesforce and partner ecosystem. Several interviewees described robust discovery sessions led by Salesforce implementation partners. The director of product marketing at the finance company found these to be a helpful investment in customer success from Salesforce. They also appreciated the high level of support the customer success manager and Salesforce architect offered. THE TOTAL ECONOMIC IMPACT™ OF SALESFORCE MARKETING CLOUD 24