ANALYSIS OF BENEFITS Incremental Profit From Improved Customer Engagement Ref. Metric Source Year 1 Year 2 Year 3 A1 Number of customers engaged via email Composite 500,000 500,000 500,000 campaigns in prior environment A2 Growth in customer engagement with Interviews 25% 40% 50% Marketing Cloud A3 Incremental customers engaged with A1*A2 125,000 200,000 250,000 Marketing Cloud A4 Average order value in prior environment Composite $50 $50 $50 A5 Number of annual purchases by a Composite 1.5 1.5 1.5 customer engaged via email campaigns A6 Value of a customer engaged via email A4*A5 $75 $75 $75 campaigns in prior environment A7 Increased incremental revenue with A3*A6 $9,375,000 $15,000,000 $18,750,000 Marketing Cloud A8 Operating margin Composite 10% 10% 10% A9 Attribution to Marketing Cloud Forrester 50% 50% 50% Assumption At Incremental profit from improved A7*A8*A9 $468,750 $750,000 $937,500 customer engagement Risk adjustment ↓15% Atr Incremental profit from improved $398,438 $637,500 $796,875 customer engagement (risk-adjusted) Three-year total: $1,832,813 Three-year present value: $1,487,779 THE TOTAL ECONOMIC IMPACT™ OF SALESFORCE MARKETING CLOUD 12