ANALYSIS OF BENEFITS Incremental Profit From Improved Email Journeys Ref. Metric Source Year 1 Year 2 Year 3 B1 Email campaign revenue in prior A1*A6 $37,500,000 $37,500,000 $37,500,000 environment B2 Increased incremental revenue from new A7 $9,375,000 $15,000,000 $18,750,000 subscribers with Marketing Cloud Increase in subscriber emails with B3 Marketing Cloud- powered Interviews 150% 200% 250% personalization Increase in email conversion rate with B4 Marketing Cloud-powered email Interviews 30% 50% 60% personalization B5 Increase in average order value for Interviews 20% 30% 35% personalized emails B6 Incremental email campaign revenue (B1+B2) $4,218,750 $15,750,000 $29,531,250 with Marketing Cloud *B3*B4*B5 B7 Operating margin Composite 10% 10% 10% B8 Attribution to Marketing Cloud Forrester 50% 50% 50% Assumption Bt Incremental profit from improved email B6*B7*B8 $210,938 $787,500 $1,476,563 journeys Risk adjustment ↓15% Btr Incremental profit from improved email $179,297 $669,375 $1,255,079 journeys (risk-adjusted) Three-year total: $2,103,751 Three-year present value: $1,659,159 THE TOTAL ECONOMIC IMPACT™ OF SALESFORCE MARKETING CLOUD 15