Special Report 04Companies Can Go Beyond Traditional 9 Philanthropy to Drive Impact Despite customers expecting more social impact from Businesses Have the Potential to Create Greater Societal Impact corporations, fewer than half of business professionals say their company is actively engaged in community As companies take a closer look at their societal impact, there’s room to ramp up service. Similarly, less than one-third of business engagement in local schools, public policy, and equal rights initiatives. professionals say their company is actively engaged in deeper social commitments such as public policy, equal rights, or STEM education/workforce development. Percentage of Business Professionals Who Say Their Company Is Actively Engaged in the Following These types of social impact initiatives are becoming Community service more important to customers and employees. 44% Diversity and equality in the workplace 41% Millennials vs. Baby Boomers Local schools 32% 1.5X more likely to say they want Public policy 31% companies to stand for equal rights Equal rights in society at large 28% STEM education/workforce development 26% Businesses have the opportunity to respond to customer expectations and widen their scope to make a broader impact in these areas. This approach could also improve equality within businesses by empowering and educating the future diverse workforce. Salesforce Research