Special Report 03Customers Want to Do Business 8 with Companies That Give Back Consumers now expect companies to integrate giving Giving Back Influences Customer Loyalty back and social change into their business. In fact, consumers — especially the increasingly influential Across generations, consumers prefer to do business with values driven generation of Millennials — are more loyal to companies companies that invest in and support their communities. that give back. Fifty-eight percent of Millennial consumers say that companies investing in or giving back to their community has an impact on their loyalty to a company. The majority (60%) of consumers are likely to go a step further and switch brands if a company isn’t socially responsible. Companies have the opportunity to differentiate themselves from the competition 51% through greater internal commitment to philanthropy and volunteerism. of consumers say companies investing in or giving back to the community has a major or moderate influence on their loyalty to a company All data on this page comes from “State of the Connected Customer,” Salesforce Research, October 2016. Salesforce Research