Special Report About This Report 2 For this special report, “The Impact of Equality and Values Driven Business,” Salesforce Research surveyed more than 1,500 business professionals to discover: • Changing expectations of businesses’ role in society • The customer impact of values driven companies • Employee benefits of fostering a culture of equality Data in this report is from a January 2017 survey that generated responses from 1,514 full-time professional, managerial, and administrative employees in the U.S. All respondents are third- party panelists (not limited to Salesforce customers). Due to rounding, not all percentage totals in this report equal 100%. All comparison calculations are made from total numbers (not rounded numbers). Salesforce Research provides data-driven insights to help businesses transform how they drive customer success. Browse all reports at salesforce.com/research.