Last Look StaSpecial Rte of Sereporvicet 1616 Steps to Leading an Equality and Values Driven Business A new business model for companies is emerging — one Lead with Values 01 | that calls for companies to expand their purview beyond Demonstrating an authentic commitment to a greater objective outside profit, adopt a holistic approach to societal impact, and of profit requires clear and honest values. Although 10 out of 18 senior actively work toward achieving workplace equality. executives surveyed at the 2017 New York Times New Work Summit said Customers and employees alike give their loyalty to that their companies clearly define their values, only 40% of business companies that value giving back and are socially professionals say their company leads with its values. Business leaders responsible. Business professionals are empowered by who take the next step to not only define but actually lead with values technology to make more informed decisions and hold are better positioned to connect with their customers and employees. companies, and the people who lead them, accountable to these new standards. Become a Platform for Social Change 02 | Here are three steps that business leaders can take As business professionals expect more advocacy and action from companies, to strengthen customer loyalty, attract and retain opportunities to partner with governmental, nonprofit, education, and top talent, and make an impact on society with an other business leaders will increase. Businesses can leverage their power equality and values driven focus. as platforms for social change — using their networks, influence, and voice to speak out and empower those who can’t do so on their own. Such initiatives are good for business. When company leaders help support their communities, they’re also training and building their future diverse workforce. Create a Culture of Equality | 03 As a company grows, especially during a time when innovation is booming and skills are in high demand, being an attractive destination workplace for all is essential. Indeed, commitment to equality and inclusiveness is becoming a competitive differentiator for companies seeking to attract and retain a new generation of talent. Actions speak louder than words: Today’s business professionals can leverage technology to instantly discover if companies are walking the walk and making strides for change. Being open, transparent, and active in promoting equality in the workplace can earn enduring customer and employee trust. Salesforce Research