4. Unearth insights with AI. Reporting can tell you what has happened in the past, but AI can predict what might happen in the future. AI allows marketers to review past successful deals that help identify actions you can take to drive the greatest amount of revenue. Artificial intelligence can: Identify leading indicators associated with 1 positive outcomes. Summarize and inform you on next best actions. 2 Notify you of anomalies and big changes you 3 should know about. Identify trends and allow you to anticipate changes. 4 Measure velocity and understand when things are 5 speeding up or slowing down.