5. What Does Your Future Hold? B2B marketing is a great place to test skills and develop new ones. It takes a daring and inventive person to nurture leads, integrate campaigns, and persuade others with data stories. Our world and the technologies we use are constantly changing. Staying one step ahead will ensure longer-term success both for yourself and your business. As you move forward, keep these six things front of mind: 1 2 3 Make friends. Do more with less. Measure your impact. It’s your job to make friends on other teams Learn to be audacious but scrappy so you Know how to tell if your work produces and get everyone aligned. can thrive in any economy. results. Especially in terms of revenue. 4 5 6 Know your scope. Market internally. Know your purpose. Your job is to help buyers buy. To effectively support yourself and others, Overcome distraction by asking, “What Don’t beat yourself up about the rest. you have to show your impact. do I want prospects to do right now?”