2. Let AI Be Your Marketing Assistant Artificial intelligence (AI) is one of the most powerful tools for B2B marketers, yet it is one of the most underused. AI can save marketers time, help surface insights without manual analysis, personalize interactions with customers at scale, and even assist in copy editing. In other words, think of AI as your team’s marketing assistant. There are two types of AI that B2B marketers are likely to encounter: Predictive AI Generative AI Allows marketers to create original content, Allows marketers to surface insights about segments, and campaigns, saving them time their customers without manual analysis — and helping them scale their work. It works and act on them quickly. It works by analyzing by leveraging large language models (LLM) your data, recognizing patterns, and then allowing marketers to describe what they are applying those patterns to future customers looking for in a prompt using natural language. and interactions. The LLM then pulls keywords to generate new and original content.