State of the Connected Customer Appendix 44 Customer Expectations Hit All-Time Highs Percentage of Business Buyers Who Agree With the Following, by Generation Traditionalists/Baby Boomers Gen Xers Millennials/Gen Zers I expect vendors to personalize engagement to my needs 56% 71% 80% I expect Amazon-like business buying experiences 54% % 66 77% I think vendors are providing more retail-like experiences than ever before 50% 66% 75% I have switched vendors for a more consumer-like experience 50% 67% 74% SalesforSalesforcce Re Researesearchch