State of the Connected Customer Appendix 45 Companies Face a New Connected Mandate Percentage of Customers Who Say the Following, by Customer Type Consumers Business Buyers 41% 56% 68% 29% 67% 76% 37% 59% 70% of customers of customers of customers feel less connected to say tailored engagement say service agents who are companies compared based on past interactions aware of sales interactions to two years ago is very important to are very important to winning their business keeping their business SalesforSalesforcce Re Researesearchch