Country Profile State of Sales 34 Netherlands (232 Sales Professionals) Top Sales Metrics Top Sales Technologies Top KPIs currently tracked by sales teams* Top technologies currently used by sales teams 67% 52% 50% 66% 66% 59% Customer satisfaction (CSAT) Customer acquisition cost (CAC) Customer retention/attrition Customer relationship management Account and contact management Email/CRM integration (CRM) system & sales reporting/analytics Top KPIs for anticipated growth over the next two years* Top technologies for anticipated growth over the next two years* rtner relationship Customer usage Pa Pipeline Net Promoter (e.g., consumption, Artificial management Competitive +180%accuracy +141%Score (NPS) +87%deployment, utilization) +137%intelligence +106%(PRM) solution +90%intelligence Rep Quota Attainment Artificial Intelligence Use 41%of sales reps expect to miss their annual quota this year 33%of sales teams currently use artificial intelligence Rep Time Allocation Data-Driven Sales Reps have increased time spent engaging with customers/ Sales teams primarily prioritize leads based on:** Sales teams primarily forecast sales based on: prospects in the following ways over the past three years: 32% Connecting Meeting in Selling 17% 68%virtually 66%person 68% 31% Not selling 49% 53% +11%Net change +7%Net change 31% 20% Time reps spend selling vs. not selling in an average week Cross-Team Collaboration Data analysis of propensity to buy Data-driven insights Intuition A fairly even mix Other Gut feeling, intuition, educated guess Sales teams that share common goals and metrics with: Marketing 82% Service 75% * Base: Sales executives and managers ** Base: Sales executives, managers, and reps Salesforce Research