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Country Profile State of Sales 32 France (300 Sales Professionals) Top Sales Metrics Top Sales Technologies Top KPIs currently tracked by sales teams* Top technologies currently used by sales teams 69% 67% 61% 74% 72% 60% Customer satisfaction (CSAT) Team quota met Individual quota met Account and contact management Sales reporting/analytics Sales coaching and training solution Top KPIs for anticipated growth over the next two years* Top technologies for anticipated growth over the next two years* Customer Customer e ess ting tificial lifetime value Net Promoter acquisition cost Sales proc Mark Ar +135%(CLV) +126%Score (NPS) +122%(CAC) +136%automation +135%automation +118%intelligence Rep Quota Attainment Artificial Intelligence Use 56%of sales reps expect to miss their annual quota this year 25%of sales teams currently use artificial intelligence Rep Time Allocation Data-Driven Sales Reps have increased time spent engaging with customers/ Sales teams primarily prioritize leads based on:** Sales teams primarily forecast sales based on: prospects in the following ways over the past three years: 34% Connecting Meeting in Selling 18% 70%virtually 47%person 66% 29% Not selling 60% 45% +13%Net change +2%Net change 11% 37% Time reps spend selling vs. not selling in an average week Cross-Team Collaboration Data analysis of propensity to buy Data-driven insights Intuition A fairly even mix Other Gut feeling, intuition, educated guess Sales teams that share common goals and metrics with: Marketing 77% Service 77% * Base: Sales executives and managers ** Base: Sales executives, managers, and reps Salesforce Research

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