The Impact of Artificial Intelligence Takes Shape State of Sales 15 03 Sales teams are looking to do more with their Artificial Intelligence Stands Out Among Fast-Growing Sales Tech data than basic organization and analysis. In the near future, sales leaders expect a groundswell Sales leaders expect their teams AI adoption to grow faster than any other technology. Other of intelligent tech adoption. While only 21% of sophisticated capabilities such as marketing and sales process automation also rank high. sales leaders say their organizations use AI today, adoption is set to skyrocket by 155% over the 10 Sales Technologies with the Highest Projected Two-Year Growth next two years. Sales leadership foresees AI Artificial intelligence +155% reaching a critical mass by 2020, when 54% expect to use Marketing automation +104% the technology. Partner relationship management (PRM) system +95% The projected growth of other task-streamlining capabilities — from marketing and sales process Sales process automation +86% automation to configure-price-quote tools — further emphasizes the rise of intelligence. Configure-price-quote (CPQ) solution +82% Opportunity management +80% High Performers vs. Underperformers 4.9X more likely to use AI Customer insight tool +79% Mobile sales apps for employees +77% Sales prospecting tools +69% Competitive intelligence +68% Base: Sales executives and managers See page 45 for all technology adoption data. Salesforce Research