Data exposure or leakage 41% 29% 32% Copyright or intellectual property concerns 27% 28% 25% Lack of necessary data 29% 28% 27% Biased outputs 22% 24% 24% Inaccurate outputs 29% 27% 27% Difficulty learning how to use the technology 25% 24% 23% Lack of strategy or use cases 30% 26% 27% Adherence to brand guidelines 21% 24% 23% Environmental impacts 23% 25% 20% Distrust in generative AI 26% 27% 25% Fear that AI will replace my job 25% 20% 23% 32 % 27 % 23 % 27 % 25 % 23 % 27 % 24 % 22 % 27 % 24 % All respondents All respondents All respondents All respondents All respondents All respondents All respondents All respondents All respondents All respondents All respondents Marketers' Generative AI Concerns By Seniority Chief Marketing Officer Vice President, SVP, EVP, or equivalent Team leader, supervisor, manager, director, or equivalent S A L E S F O R C E 37 [ bb   I $  B  W :  b - C % ŧ9 T H E DI T I O N