TH SALESFORCE STATE OF MARKETING, 9 EDITION 37 Marketers' Generative AI Concerns By Seniority Chief Marketing Officer Vice President, SVP, EVP, or equivalent Team leader, supervisor, manager, director, or equivalent Data exposure or leakage Lack of strategy or use cases Difficulty learning how All 41% All 30% to use the technology respondents 29% respondents 26% All 25% % % respondents 24% 32 32% 27 27% % 23 23% Copyright or intellectual property concerns Distrust in generative AI Adherence to All 27% All 26% brand guidelines respondents 25% respondents 27% All 21% % % respondents 24% 27 28% 25 25% % 23 23% Fear that AI will Lack of necessary data replace my job All 29% All 20% Environmental impacts respondents 28% respondents 23% All 23% % % respondents 25% 27 27% 24 25% % 22 20% Inaccurate outputs Biased outputs All 29% All 24% respondents 27% respondents 22% % 27% % 24% 27 24