TH SALESFORCE STATE OF MARKETING, 9 EDITION 32 Look Ahead: A Future Full of Marketing Innovation In the face of an increasingly competitive and tech-driven marketing landscape, marketers are more determined than ever 94% to captivate customers and find new ways 91% to connect with audiences. In fact, 89% 80% of marketers believe they must continually innovate to remain competitive. 89% of marketers say they With the promise of change a constant, must continually innovate to remain marketers understand the importance of competitive fueling innovation and creating connected, personalized, and immersive experiences to stay ahead of customer expectations. High performers Moderate performers Underperformers