of marketers say they must continually innovate to remain competitive 89 % 94% 91% 80% High performers Moderate performers Underperformers S A L E S F O R C E 32 [ bb   I $  B  W :  b - C % ŧ9 T H E DI T I O N In the face of an increasingly competitive and tech-driven marketing landscape, marketers are more determined than ever to captivate customers and find new ways to connect with audiences. In fact, 89% of marketers believe they must continually innovate to remain competitive. With the promise of change a constant, marketers understand the importance of fueling innovation and creating connected, personalized, and immersive experiences to stay ahead of customer expectations. Look Ahead: A Future Full of Marketing Innovation